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A Budweiser advertisement from a 1968 issue of Sports Illustrated claims there's a reason Bud cost more than "most other beers."
Oh, 1968 was a great year. It was the year we kicked the Viet Cong's ass in the Tet Offensive, but Walt Cronkite said we lost.Today, you can pick up Bud in the bargain bin. Thanks, Walt.